PT Asuransi BRI Life (BRI Life) has launched Savara Insurance, a new insurance product that combines life protection, health coverage, and future financial planning into a single solution. The product is designed to help customers protect themselves against unexpected risks while preparing for long-term financial goals.
The company said the launch responds to growing public awareness of the importance of financial protection and the increasing demand for insurance products that offer both comprehensive coverage and financial certainty.
BRI Life’s Operations Director, Andrew Bain, said Savara Insurance reflects the company’s commitment to delivering innovative solutions that meet the evolving financial needs of Indonesian consumers.
“Through Savara Insurance, we combine life protection, health coverage, and future financial security in one practical solution. The product helps customers plan for retirement, achieve long-term financial goals, and prepare education funds for their children with greater confidence,” Andrew said in a written statement on Friday.
Six Key Benefits
Savara Insurance provides six core benefits designed to offer comprehensive protection for policyholders and their families:
- Life insurance coverage for natural death.
- Accidental death benefits.
- Critical illness protection.
- Total permanent disability coverage due to accidents.
- Future financial planning benefits.
- Policy surrender benefits upon policy maturity at the request of the policyholder.
According to Andrew, this combination of benefits makes Savara Insurance a comprehensive solution that integrates financial protection with long-term wealth planning.
He added that the product offers flexible policy terms tailored to customers’ needs, helps keep financial goals on track, and provides protection against a wide range of unforeseen risks.
Distributed Through Bancassurance
BRI Life believes Indonesia’s insurance industry continues to offer strong growth opportunities. The company also expects its collaboration within the BRI Group to play a significant role in expanding its customer base.
Savara Insurance will be distributed through the company’s bancassurance channel and is expected to become one of BRI Life’s key growth drivers, thanks to its focus on long-term financial security.
With Bank Rakyat Indonesia (BRI) serving approximately 140 million individual customers, the company sees substantial potential to increase insurance penetration through cross-selling opportunities across the BRI Group ecosystem.
Supporting Financial Literacy
Beyond launching new products, BRI Life reaffirmed its commitment to improving financial literacy and financial inclusion in Indonesia. The company plans to continue introducing innovative insurance solutions that provide meaningful protection while encouraging better financial planning among the public.
Andrew said Savara Insurance is designed not only to provide protection when unexpected events occur but also to help customers build stronger financial resilience for the future.
“Savara Insurance is more than just protection against risk. It is a comprehensive solution that helps customers prepare for the future with confidence. This product reflects BRI Life’s commitment to delivering accessible, comprehensive, and value-added insurance solutions for every customer,” he concluded.
